Blog

Whose Business is it Anyway?

Over the last few weeks I have had conversations with a few photographers who are trying to elevate their businesses, either by the types of products they are choosing or by eliminating the digital files as a product option.  All of these businesses are different, with different styles of photography, different focus of clientele (newborn, […]

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A Marketing Bullseye!

Marketing is an exercise in dart throwing.  You throw many darts and hope that some will hit a bullseye.  When they do, you rejoice!  Every January as I fill out my Marketing Plan for the year, I brainstorm new ideas, nix ideas that did not work and keep ideas that have.  That last category were […]

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Feeding your Soul

How do you feel your soul?  How do you nurture your creative self?  As artists, we need to take time to do this or we risk our creativity withering and dying.  Don’t you get that feeling when you have been working, working, working for others?  When you are doing only what you think your client’s […]

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Be Excellent…

in your photography, your service, your products, your presentation, your marketing, and all that you do.  If you are constantly striving for excellence, it will show in the clients you attract, the sales you make, the referrals you garner, and your profitability.  Since you are an adult, you should know what excellence means. If your […]

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Online Galleries Suck!

  Online galleries suck the life out of your sale. They suck the energy our of your clients. And they suck the impact our of your images. Clients hire you because you are an expert.  The opinion of an expert is extremely valuable and clients are paying for your expert opinion. The ordering appointment is […]

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Four Months left to Make your $$$

Can you believe we are heading into September?!?  That means four months left in the year to make your money.  Traditionally, the last four months of the year is when a photography business actually starts operating in the black (is profitable).  I know that is the case with us.  So, the last four months are […]

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Study the Icons to be Excellent

The only way to create a highly profitable profitable, sustainable portrait photography business is to distinguish yourself among all of the other “photographers” who are out there.  You do this by being excellent – in your craft, your service, your products, everything.  In order to become excellent in your craft, you must educate yourself.  We […]

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The Myth of the Trophy Attitude

My son (age 13) and I just cleaned out his room and he had about 30 trophies.  He told me he thought it was silly that he had all those trophies.  He said that most of them were from teams he was on that never even made it past the first round of playoffs.  Unlike […]

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Have you ever felt like you were working for nothing???

We received this message the other day: “After doing taxes today… I realize I netted $3.25 AN HOUR. That’s not including the expenses I wouldn’t have incurred without working (help with the house, convenience food, wardrobe, even gas/mileage that I didn’t keep track of). It makes me want to cry and it makes me really […]

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Who should you listen to?

A Thrive graduate recently sent us a note expressing her dismay that a certain photographer who charges $250 for mini sessions including all the digital files is teaching workshops.  We are also dismayed, but definitely not surprised.  And, just in case you are wondering, this is NOT the way to have a successful photography business. […]

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Initial Call Issue – How do you handle questions about digital files?

As you probably know by now, we do not advocate selling your digital files as a part of your product line.  Instead, we believe that offering actual portraits and albums is a better way to serve your clients and support a sustainable and Thriving photography business.  However, this post is not meant to be a […]

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Choosing a Name for Your Photography Business

How do you choose a name for your photography business?  Should it be your name or something more whimsical, maybe your favorite color, or a cute animal or your favorite food?  Check out the video to see what we think is the best way to come up with a name…

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COGS vs. Cost of Sales and Why You Should Care

The term COGS is thrown around a lot when discussing how you should price your photography work and products.  It stands for Cost of Goods Sold.  However, there is a better, more effective term that you should be focused on when figuring out your pricing.  It is Cost of Sales.  Your Cost of Sales, by […]

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Pricing On Your Website?

Why we don’t list our pricing on our websites… You might think that it weeds out “the people you don’t even want to talk to”, but it really gets everyone who clicks on that info very focused on the numbers.  They are viewing the list of options and prices without even knowing what is appropriate […]

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Send us your questions!

We are starting something new and fun over here at Thrive Workshops!  Check out the video to see… Send us your questions!   xoxo Karen and Mara

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If not now, then when?

If not now, then when?

Our next workshop is five weeks away – January 9-11 in Phoenix, right before the PPA convention.  Are you thinking of attending but can’t pull the trigger because of some reason or another?  We still have a few seats available and we have received inquiries from photographers who have said that they can’t come this […]

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Why are you freaking out?

Why are you freaking out?

Today is November 21, only 34 days until Christmas and the end of our busy season.  We have read numerous posts on the forums we are on from photographers who are complaining about how busy they are and how they can’t wait until the end of the season when they can rest.  Are you one […]

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Design the Session

Design the Session

The design appointment is a time to meet with your client in order to discuss goals and expectations for the session.  It is a great time to talk about the client’s goals for the session and to address pricing based upon those goals.  For example, if a client tells you that the most important goal […]

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Personal Connections are Best!

Personal Connections are Best!

One way to be distinctive in this market is to connect personally with clients whenever possible?  Why?  You get to know them so much better when you speak with them by phone and in person, nothing is lost in translation, they will tell you details (that they would never share in an email) about their […]

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Beat the Clock – 1 day only!

This Thursday October 10th for one day only we are offering photographers an opportunity to ‘BEAT THE CLOCK” with savings up to $500 on THRIVE registration! Starting at 9am EST until 12noon, registration is only $995!  (That is a savings of $500!) 12-5pm register for only $1195. (Save $300) 5-9pm register for only $1295). (Save […]

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