People invest in photography for emotional reasons. Don’t overwhelm yourself and your clients with a price list full of numbers, options, and different packages. Keep it simple.
Value your work accordingly based on artistic merit, your experience in the field, cost of goods, and time invested creating the images. Create a simple a-la-carte price list that you can confidently volunteer to clients after you have shown your images and made your enlargement recommendations.
Instead of wasting time figuring out a high, middle and low package, spend some time finding a distinctive product that you can sell for a greater profit, that will set you apart and differentiate you and your studio from all of the others.
Pricing is very personal and you have to come to understand you own worth and value over time. Leave yourself room to grow and increase your prices as the quality of work and your confidence improves, but don’t start out so low that you send a message that there is no value in what you are currently doing.
When calculating your price remove FEAR from the equation. Follow this formula:
(W times V minus F equals P) worthiness X value – fear = price
You must first believe that you are worthy of success. Then you can decide what value should be placed on your artwork. Take away all fear of loss, failure, judgement and reaction and you will be able to determine your price.
