Karen and Mara are great examples that being true to yourself is more important to your success than anything else. They are total opposites in many ways in terms of their style, taste, and demeanor. Each is unique in the way they interact with clients and the way they build relationships. Karen is a “Philly girl” (bold and outspoken, fearless and bit “in your face”). Mara is more of a “California girl” (direct, but more soft spoken, refined and subtle).
But what they share is one common attribute. They are both completely authentic and truthful in the way that they create and sell their artwork. They know who they are and they sell what they love. They don’t chase trends or try to fit into a mold.
The more authentic and honest you can be with your photography style and your business, the more likely it is that you will attract the clients that YOU desire. Don’t try to change yourself to fit into a market. Don’t try to create work that you think the market wants. Be your very best YOU instead of trying to be someone that you think you need to be.
Spend sometime getting to know yourself better. Ask yourself:
Who am I? How would I describe my photography style? My lifestyle? My personal style? What is important to me? What do I love? How do I interact with others? When am I most comfortable in my own skin?
Then evaluate your photography, style, brand, and business and make sure that you are being as authentic as possible. Fall in love with yourself and your work and your business instead of constantly trying to change yourself to fit in.